Customers who buy milk from Tesco, Sainsbury’s, and Morrisons have been reminded that the price may vary depending on where they shop. The custom of going to the store for a bottle of milk may cost you extra if you rely on smaller ‘convenience’ stores, even if it’s the same company.
Consumer magazine Which? recently performed a new study comparing the pricing of 42 everyday essential items at major supermarkets to its smaller ‘local’ or ‘Extra’ convenience store counterparts from the same retailers. According to the Express, the analysis found that all three supermarkets with smaller outlets – Tesco, Sainsbury’s, and Morrisons – charged 8 percent more for an equivalent bottle of milk.
According to reports, shoppers pay 8% extra for two pints of own brand semi-skimmed milk at all three of these supermarkets’ smaller chains. Other products of concern include Philadelphia soft cheese, which was discovered to be 63 percent more expensive at Morrisons Daily compared to regular Morrisons shops, 26 percent more at Tesco Express than Tesco, and 20 percent more at Sainsbury’s Local than larger Sainsbury’s stores.
According to Which?, Morrisons’ own brand chickpeas cost more than twice as much – £1 versus 49p – in Morrisons Daily as at their larger supermarkets.
Doritos, for example, were 15% cheaper at Morrisons Daily, while Kenco Millicano instant coffee was 32% less expensive.
Which? responded to the findings, saying, “While many of us choose to use convenience stores for top-up shops and meals on the move, others have little choice but to use them. Just under a fifth of convenience store customers believe their nearest large supermarket is too far away, and nearly one-eighth do not possess a car. Others argue that online purchasing is not an option for them.
“Last year, Which? mapped where people are most likely to struggle to access affordable food in our Priority Places for Food Index, developed with the Consumer Data Research Centre at the University of Leeds.”
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According to the statistics, “While many of us choose to utilize convenience stores for top-up shops and lunches on the go, others have little choice but to use them. Just under a fifth of convenience store consumers say their nearest large supermarket is too far away, and nearly one-eighth do not own a vehicle. Others believe that online purchases are not an option for them.
“Last year, Which? mapped where people are most likely to struggle to access affordable food in our Priority Places for Food Index, developed with the Consumer Data Research Centre at the University of Leeds.”
A Sainsbury’s representative told PA: “There may be price variances between convenience outlets and supermarkets. This is because our Sainsbury’s Local stores, which are typically located in cities or town centres, frequently have greater running costs than their size, such as rents and business fees.”
Meanwhile, a Morrisons spokeswoman emphasized the company’s dedication to value and quality, stating, “We’re always working hard to keep costs low and competitive for our consumers while maintaining high standards and availability in all of our locations. Last year, we were the first supermarket to launch our cheap ‘Savers’ collection at Morrisons Daily stores across the country.”
They also talked about reward programs: “We know our customers and business partners would like to see the More Card accepted in Morrisons Daily stores, so we are actively working on introducing the offer into our convenience estate in the coming months.”
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